The course introduces the main managerial concepts for managing international business operations. At the end of the course the student is able to:
• Appraise the relative strengths and weaknesses of different internationalisation strategies adopted in international business;
• Identify and explain the main organisational forms developed to operate effectively across national borders;
• Appraise cross-cultural business challenges in domains such as communication and negotiation.
Internationally active firms need a solid toolkit to analyse the context in which they operate. This course provides you with knowledge of modern international business economics to use for managerial decision making. It provides a general overview of trade theory including international finance, tools for country analysis, cross cultural management, and foreign market entry strategies. It also provides a solid background for analysing international strategy and organisation including supply chain management and international human resource management. Three levels are explored in-depth:|
1. Assessing the dynamic competitive international business environment including political and legal aspects, international institutional arrangements affecting international business, and cross-cultural issues and barriers;
2. Global strategies of multinational companies including international organisational issues and entry strategies, exporting strategies, and cross border cooperation and investment;
3. Global operations including supply chain management, multinational finance and international human resource management, entrepreneurship and leadership.
The course is taught with lectures and tutorials. The tutorials make intensive use of case studies in order to apply the theoretical concepts in the lectures.
• Case study presentations and preparation for the tutorials (50%, group);
• Final assessment (50%, individual).
In case online access is required for this course and you are not in the position to buy the access code, you are advised to contact the course coordinator for an alternative solution. Please note that access codes are not re-usable meaning that codes from second hand books do not work, as well as access codes from books with a different ISBN number. Separate or spare codes are usually not available.