Kies de Nederlandse taal
Course module: USEMRP-IM
Business Analytics (Research Project)
Course infoSchedule
Course codeUSEMRP-IM
ECTS Credits5
Category / LevelM (Master)
Course typeCourse
Language of instructionEnglish
Offered byFaculty of Law, Economics and Governance; Graduateschool REBO; International Economics and Business;
Contact persondr. H.J. Roelfsema
Telephone+31 30 2537955
Contactperson for the course
dr. H.J. Roelfsema
Other courses by this lecturer
Teaching period
2  (21/10/2019 to 02/02/2020)
Teaching period in which the course begins
Time slotBD: See 'Help'
Study mode
RemarkRequired in master IM
Enrolment periodfrom 03/06/2019 up to and including 30/06/2019
Course application processadministratie onderwijsinstituut
Enrolling through OSIRISNo
Enrolment open to students taking subsidiary coursesNo
Waiting listNo
Learning objectives
At the end of the course the students is will be able to:
•      Formulate an interesting research question;
•      Develop a research plan to answer the research question;
•      Understand the mechanics of major research methods in the field of international management;
•      Create meaningful associations between questions and methods.
The main aim of the course is to provide students with the tools to develop their master thesis from beginning to end. The course illustrates the key steps of the research process and delves into the major data collection and data analysis techniques appropriate for quantitative and qualitative information. In doing so, the course tries to answer questions such as: (1) What makes a research question interesting? (2) What is the structure of a scientific paper and, consequently, of a thesis? (3) What is the purpose of a literature review and how to make a good one? (4) When information sought is not contained in any archive, how can a survey be developed? (5) How is a case study based on qualitative information designed and implemented? (6) How do companies collect and analyse qualitative information on consumer tastes? Throughout the course, students are required to formulate an interesting and relevant research question and are coached in the development of a short empirical paper.

One or two weekly meetings (seminar sessions) plus presentation sessions at the end.

Assessment method
  • Weekly essays based on the literature (30%, group)
  • Presentation of the empirical paper (20%, individual)
  • Empirical paper (50%, individual)
In case online access is required for this course and you are not in the position to buy the access code, you are advised to contact the course coordinator for an alternative solution. Please note that access codes are not re-usable meaning that codes from second hand books do not work, as well as access codes from books with a different ISBN number. Separate or spare codes are usually not available.
Entry requirements
You must meet the following requirements
  • Enrolled for a degree programme of faculty Faculty of Law, Economics and Governance
Required materials
Recommended materials
News items/reading materials
Academic papers and slides
Instructional formats
Presentation sessions

Seminar sessions

Weekly Essays
Test weight30
Minimum grade1

Empirical Paper
Test weight50
Minimum grade1

Test weight20
Minimum grade1

Kies de Nederlandse taal