Please note the prerequisites for this course at the bottom of the course description.
Analysing and applying business concepts is only one aspect of the business curriculum and understanding corporate behaviour. This short course zooms in on strategies relating to corporate and personal values, identity and responsible behaviour. Elements covered include business ethics, corporate social responsibility, social innovation, and public affairs. In interactive lectures, teamwork and discussions, you are asked to dig deeper into each of those elements. In addition, the course asks you to reflect on the real-world perspective of your research and helps you to reflect on that in the thesis itself.
Learning objectives
- To provide a deeper understanding of the societal roles & implications of business development & entrepreneurship in the context of a wider society
- To inspire students in applying the accumulated knowledge in your research and by integrating elements in your plans for your professional career
Format
The course consists of
- Plenary lectures
- A team discussion and presentation (project groups)
- A personal reflection
Assessment method
- Evaluation of reports of plenary cases (80%, group) + participation in a battle (20%, group)
- Evaluation of your personal reflection (pass or fail)
In case online access is required for this course and you are not in the position to buy the access code, you are advised to contact the course coordinator for an alternative solution. Please note that access codes are not re-usable meaning that codes from second hand books do not work, as well as access codes from books with a different ISBN number. Separate or spare codes are usually not available.
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