At the end of the course the student can:
- address current socio-scientific issues in an attempt to engage a specific target audience with these issues;
- explain the importance of thinking receiver-oriented instead of sender-oriented when considering science communication;
- think strategically about science communication, especially considering the aims, target audiences, means and the central message of the communication, and translate this into a communication strategy;
- develop an exemplary popular science communication product, specifically an article, aimed at a specified target audience by means of project-based learning;
- give and receive (peer) feedback and use this feedback to improve communicative interventions;
- reflect on how the products relate to the communication strategy, providing underpinnings for choices made and expected effects
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In the course Communicating Science with the Public you learn how to think strategically about science communication. The focus will be on the development of a communication strategy and the writing of a popular science text. In this challenging Master-level course, you will be asked to think about communication goals, target audiences, themes for your strategy and topics for your writing, and you will be challenged to think why this topic and that theme should be communicated and how. Good and bad practices will be analysed. Regular critical reflection and (peer) feedback are key ingredients of the course.
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