Credit load: 7,5 ECTS Course code: BMW30705
Coordinator: drs. P.O. van der Meer Period: 2
Examiner: drs. P.O. van der Meer Time slot: A+D
E-mail address: P.O.vanderMeer@uu.nl Level: 3
Phone: 030 – 253 7416
The course offers students an introduction to economics, business, and entrepreneurship. Starting with an example of a company in the life science industry, students will discover the value of different business concepts. During the course we will have a look at the following topics:
In addition to these leading topics, we will browse through some specialist topics, or capita selecta, with guest lectures on:
- Strategy and organisation;
- Management and human resources;
- Marketing and sales management;
- Financial and management accounting.
One of the objectives of this course is to teach students how to apply concepts, models and theories from the domain of business in specific (new) business situations. This will be accomplished by using case studies and a business project. Next to the theoretical approach to business, students will work on a business idea using a patent or product idea from the UMCU.
- Setting up a business;
- Protecting intellectual property (IP);
- Using information technology (IT) to make business processes more efficient;
- Research and development (R&D) and product development.
The course is an elective aimed at third year bachelor students in the Bèta Sciences.
Knowledge and insight
At the end of the course the student will be able to:
- analyse the business environment biomedical and healthcare companies work in;
- analyse an annual report;
- select a viable investment option based on financial forecasts;
- explain how IP protection works;
- describe how IT is used to make business processes more efficient.
At the end of the course the student is able to:
- write a basic marketing plan for a (new) product.
Teaching forms and contact time:
Two-hour lecture given by the instructor or guest.
Two-hour tutorial in which the course material from the literature will be elaborated on in various ways.
During the open-office hour students can ask questions and discuss assignments.
Method(s) of testing:
- written exam based on the literature (50 % of the grade);
- business paper – duo assignment (25 % of the grade);
- business plan – group assignment (25% of the grade).
Students are expected to have read the articles and other additional materials before the lectures. A student has fulfilled the effort requirement when s/he has handed in cases for, and participated in, at least 80% of all lectures and tutorials. Only handing in the case answers is not sufficient for the effort requirement.
- book – to be announced;
- reader and slides (both on Blackboard);
- articles (list will be provided on Blackboard).