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Cursus: B-MSBORBE
B-MSBORBE
Strategic Management of Innovation
Cursus informatie
CursuscodeB-MSBORBE
Studiepunten (EC)5
Cursusdoelen
Learning objectives
At the end of the course the student is able to:
●         Analyze the innovation dynamics at the industry level as well as possible patterns of innovation
●         Critically understand and analyze strategic decisions by indicating their a priori assumptions, benefits, and shortcomings;
●         Learn corporate dynamics and complexities particularly at the international level to create and to sustain competitive advantages;
●         Diagnose the reasons for good or bad innovative performance and formulate approaches that boost innovation activities in a digital age;
 
Inhoud
Contents
Strategic management is a field of study concerned with developing an understanding of
why some firms are more successful than others. To be successful, the firm’s strategy
must permeate all departments and functional areas. As such, this course integrates
knowledge and skills gained from your prior studies (e.g., marketing, management,
finance, accounting...). To advance students’ comprehension of how a company could
potentially outperform its rivals, the present course focuses on the key theoretical ideas
and concepts particularly related to competitive advantages and managing innovation.
The course provides a contemporary practical overview of how to gain and to maintain
sustainable competitive advantages over rivals in an international context.
 
Format
This course involves lectures, tutorials, and company project. The course consists of 6
weekly sessions and the final exam in week 7. Each week’s session includes 1 lecture and
1 tutorial. The weekly meetings consist of up to 2 X 45-minute lectures (on Mondays) and
2 X 45-minute tutorials (on Thursdays), which are both of a highly interactive character.
Plenary lectures are meant to guide students through the literature, with additional
tutorials to get a better grip on the theory and practice of strategic management, i.e.
using academic articles and case studies.
 
Assessment method
●         Presentations in tutorials, paper presentations (10%)
●         Company presentation and report (50%)
●         An end-of-term individual exam on the content of the book, as well as relevant additional materials (articles, slides, etc.) covered during lectures and tutorial classes. The exam consists of multiple-choice questions (40%)
 
Course materials
●         1. Schilling, M. 2019. Strategic Management of Technological Innovation (6 th edition) McGraw-Hill Education International Edition: New York, NY.
●         There will be several academic articles and cases to prepare and discuss for each session. Check the course schedule and references at the end of this course manual. Additional course materials need to be downloaded through the UU Library, will be provided via Blackboard, or will be handed out during the lectures.
 
Approximate study costs
50 euro
 
 
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