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Course module: B-MSBECO
B-MSBECO
International Business
Course info
Course codeB-MSBECO
EC5
Course goals
Learning objectives
At the end of the course the student is able to:
 
●      Appraise the relative strengths and weaknesses of different internationalisation strategies adopted in international business;
●      Identify and explain the main organisational forms developed to operate effectively across national borders;
●      Appraise cross-cultural business challenges in domains such as communication and negotiation.
 
Content
Contents
Internationally active firms need a solid toolkit to analyse the context in which they operate. This course provides you with knowledge of modern international business economics to use for managerial decision making. It provides a general overview of trade theory including international finance, tools for country analysis, cross-cultural management, and foreign market entry strategies. It also provides a solid background for analysing international strategy and organisation including supply chain management and international human resource management. Three levels are explored in-depth:
 
1.    Global strategies of multinational companies including international organisational issues and entry strategies, exporting strategies, and cross border cooperation and investment;
2.    Developing key internationalization capabilities and using these in international business.
3.    Global operations including supply chain management, CSR and the growing importance of emerging markets
 
Format
The course is taught with lectures and tutorials. The tutorials make intensive use of case studies in order to apply the theoretical concepts in the lectures.

Assessment method
●         Final written examination (Individual), 50% of the grade, closed book
●         Case studies (50%): Case presentations (30%), Individual case preparation (10%), Case discussion participation (10%).

 
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Kies de Nederlandse taal