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Course module: 201800485
201800485
Research in a Commercial Setting
Course infoSchedule
Course code201800485
ECTS Credits5
Category / LevelM (Master)
Course typeCourse
Language of instructionEnglish
Offered byFaculty of Social Sciences; Graduate School Sociale Wetenschappen; Applied Cognitive Psychology;
Contact persondr. J.S. Benjamins
E-mailJ.S.Benjamins@uu.nl
Lecturers
Contactperson for the course
dr. J.S. Benjamins
Other courses by this lecturer
Lecturer
dr. J.S. Benjamins
Other courses by this lecturer
Lecturer
Docenten van de afdeling/departement(en)
Other courses by this lecturer
Lecturer
dr. I.T.C. Hooge
Other courses by this lecturer
Lecturer
dr. A. Keizer
Other courses by this lecturer
Teaching period
2  (09/11/2020 to 05/02/2021)
Teaching period in which the course begins
2
Time slotAD: See 'Help'
Study mode
Full-time
RemarkBachelorstudenten kunnen zich niet inschrijven voor dit masteronderdeel.
Enrolling through OSIRISNo
Enrolment open to students taking subsidiary coursesNo
Pre-enrolmentNo
Waiting listNo
Aims
After this course the student will be able to:
  • describe the research practice in a commercial setting in three different contexts (large companies, small companies and having your own company)
  • do acquisition in written form by means of a research proposal and in oral form by means of a pitch
  • properly and constructively provide feedback on the work of others

Relation between assessment and objective
By writing a research proposal, giving a pitch presentation and peer feedback in the tutorials the necessary skills and knowledge of the commercial research practice will be tested. Next to that, guest speakers are invited to share their personal experience with working in either a large or small company or setting up their own company. Note that due to the nature of the course, it is strongly focussed on developing skills, and therefore is more about applying knowledge rather than gaining new theoretical insights.
Content
In this course the context of applied research (in a commercial/company setting) is being considered. The motivation of a psychologist (e.g. UX is interesting research, or human behavior is fascinating, or 'how does the brain work?') is very different from the motivation of an external client (that wants more conversion (sales) from a website, wants to significantly improve message transfer of an advertisement or wants to sell headphones because they sound better than those of competing companies). Insight into these differences and context is needed to perform successful acquisition. The student will learn to write a research proposal that is both feasible and realistic. Next to that, the student will learn to properly use scientific methods (not just as the icing and sprinkles on a cake, but as the cake itself). Lastly, in this course attention will be paid to judge each other’s work, more specifically to learn to give proper feedback that is substantiated. This is an aspect that often gets overlooked when talking about ‘having an opinion about something’ versus ‘knowing something’. In addition, providing feedback does not equal being hard on someone, but in this course providing feedback is considered to be being involved and helpful.
Competencies
-
Entry requirements
You must meet the following requirements
  • Enrolled for a degree programme of faculty Faculty of Social Sciences
  • Enrolled for one of the following degree programmes
    • Applied Cognitive Psychology
    • Child and Adolescent Psychology
    • Clinical and Health Psychology
    • Clinical Child and Adolescent Psychology
    • Clinical Child, Family and Education Studies
    • Clinical Psychology
    • Cultural Anthropology: Sustainable Citizenship
    • Education, Socialization and Youth Policies
    • Educational Design and Consultancy
    • Educational Sciences
    • Multiculturalism in comparative perspective
    • Neuropsychology
    • Orthopedagogy
    • Policy Analyses and Organisations
    • Social and organisational psychology
    • Social Policy and Public Health
    • Social Policy and Social Interventions
    • Social Psychology
    • Social, Health and Organisational Psychology
    • Sociology: Contemporary Social Problems
    • Work and Organizational Psychology
    • Youth Studies
    • Youth Studies
    • Youth, Education and Society
Required materials
Yet to be specified
To be announced on Blackboard.
Instructional formats
Lecture

Seminar

Small-group session

Tests
Written and oral assignments
Test weight100
Minimum grade5.5

Assessment
Partly written/partly oral assignment.

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Kies de Nederlandse taal