After this course the student will be able to:
- describe the research practice in a commercial setting in three different contexts (large companies, small companies and having your own company)
- do acquisition in written form by means of a research proposal and in oral form by means of a pitch
- properly and constructively provide feedback on the work of others
Relation between assessment and objective
By writing a research proposal, giving a pitch presentation and peer feedback in the tutorials the necessary skills and knowledge of the commercial research practice will be tested. Next to that, guest speakers are invited to share their personal experience with working in either a large or small company or setting up their own company. Note that due to the nature of the course, it is strongly focussed on developing skills, and therefore is more about applying knowledge rather than gaining new theoretical insights.
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In this course the context of applied research (in a commercial/company setting) is being considered. The motivation of a psychologist (e.g. UX is interesting research, or human behavior is fascinating, or 'how does the brain work?') is very different from the motivation of an external client (that wants more conversion (sales) from a website, wants to significantly improve message transfer of an advertisement or wants to sell headphones because they sound better than those of competing companies). Insight into these differences and context is needed to perform successful acquisition. The student will learn to write a research proposal that is both feasible and realistic. Next to that, the student will learn to properly use scientific methods (not just as the icing and sprinkles on a cake, but as the cake itself). Lastly, in this course attention will be paid to judge each other’s work, more specifically to learn to give proper feedback that is substantiated. This is an aspect that often gets overlooked when talking about ‘having an opinion about something’ versus ‘knowing something’. In addition, providing feedback does not equal being hard on someone, but in this course providing feedback is considered to be being involved and helpful.
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