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Cursus: 201500812
Cursus informatieRooster
Studiepunten (ECTS)5
Categorie / NiveauM (Master)
CursustypeCursorisch onderwijs
Aangeboden doorFaculteit Sociale Wetenschappen; Graduate School Sociale Wetenschappen; Social, Health and Organisational Psychology;
Contactpersoondr. J.S. Benjamins
Contactpersoon van de cursus
dr. J.S. Benjamins
Overige cursussen docent
dr. J.S. Benjamins
Overige cursussen docent
dr. F.M. Kroese
Overige cursussen docent
prof. dr. D.T.D. de Ridder
Overige cursussen docent
2  (12-11-2018 t/m 01-02-2019)
TimeslotD: WO-middag, WO-namiddag, Vrijdag
Inschrijven via OSIRISNee
Inschrijven voor bijvakkersNee
The course is taught in English. See the course manual for further details.

At the end of this course, students will be able to:
1.    Explain, connect and reflect on different theories related to behavior and behavior change strategies
2.    Identify relevant criteria for nudges and understand their working mechanisms
3.    Distinguish between different categories and types of nudges
4.    Recognize different points of view in the academic and societal debate about nudging, and formulate their own standpoints
5.    Communicate with relevant parties and develop a nudge to influence behavior in a self-chosen setting
Relation between learning goals and examination

Learning goals 1-4 involve understanding, application, and analysis of conceptual knowledge. These goals are assessed in the written exam containing essay questions. Learning goal 5, addressing the ability to create new solutions based on the application and integration of acquired knowledge, is assessed in the assignment: students develop a nudge based on wishes and/or requirements from a relevant organization, and (orally) present their work in a format that would be appropriate for this organization as well.
If unhealthy food is placed further away, people will eat less of it; a painted fly in a urinal will prevent men from spilling; and placing trees closer to the edge of a road will reduce driving speed. Small, smart adjustments in the environment that subtly affect people’s default choices have demonstrated to yield impressive results in a broad range of behavioral domains. Importantly, this specific intervention strategy, known as nudging, departs from other intervention techniques as it does not rely on persuasion, but makes use of psychological insights showing that people are often not very rational, but rather make impulsive choices (‘go with the default’). That is, without interfering with autonomy or freedom of choice, nudges aim to make it easier for people to perform a specific behavior, rather than convince them what is ‘right’. Not surprising then, it has recently sparked the interest of policy makers and a large number of public organizations.
This course will focus on the use of nudging as a novel strategy to adapt behavior, with a particular focus on the area of health and well-being.  We address the theoretical background of nudges in comparison to other approaches for behavior modification, and incorporate empirical work providing insight into working mechanisms and (boundary conditions for) the effectiveness of nudges. In addition, taking a more practical approach, students will be challenged to think about the design of a nudge, the implementation issues that may come along with it, and the requirements for a proper evaluation of its effectiveness. Finally, the course will address the topical academic and societal debate about nudging and the role of various institutions in promoting health and well-being, including ethical considerations.
Nudging strategies will be examined in different contexts, including private settings, public spaces, health care, schools and work settings. The course has a strong focus on connecting theory and practice and aims to involve international partners and societal organizations working in the field of health promotion.
Je moet ingeschreven staan voor één van de volgende opleidingen:
- Applied Cognitive Psychology
- Arbeid, zorg en welzijn: beleid en interventie
- Arbeids- en organisatiepsychologie
- Clinical Child and Adolescent Psychology
- Clinical Child, Family and Education Studies
- Clinical Psychology
- Cultural Anthropology: Sustainable Citizenship
- Educational Sciences
- Jeugdstudies
- Kinder- en jeugdpsychologie
- Klinische en Gezondheidspsychologie
- Maatschappelijke Opvoedingsvraagstukken
- Multiculturalisme in vergelijkend perspectief
- Neuropsychology
- Onderwijskundig ontwerp en advisering
- Orthopedagogiek
- Social Policy and Public Health
- Social, Health and Organisational Psychology
- Sociale en organisatiepsychologie
- Sociale psychologie
- Sociology: Contemporary Social Problems
- Vraagstukken van beleid en organisatie
- Youth Studies
- Youth, Education and Society
Verplicht materiaal
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press. ISBN-13: 9780143115267.
Selection of academic papers.


Werkgroep (begeleid en onbegeleid)

Minimum cijfer5,5

Aspecten van academische vorming
Presenteren - een referaat/pleidooi voorbereiden, uitvoeren en evalueren
Communicatieve vaardigheden
Samenwerken met anderen, werken in teamverband
Planmatig werken
Kennis hanteren in een bredere context

Schriftelijke toets
Minimum cijfer5,5

Aspecten van academische vorming
Bestuderen en analyseren van informatie

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