By successfully completing the course, you will have:
- an elementary knowledge of the developments of new media from the mid-20th century until today;
- an elementary insight into the way old and new media have developed in relation to one another;
- an elementary insight into the potential role of new media in contemporary political, economic, social and cultural change processes (using perspectives from technological determinism, social constructivism and the actor-network theory);
- an elementary repertoire knowledge with respect to new media objects.
On successfully completing the course, you will be able to:
- analyse new media using various theoretical concepts;
- use the academic reading skills needed to study scientific texts effectively;
- use the academic writing skills needed to convey knowledge and insights using academic idiom;
- use the academic writing skills needed to structure a text and refer correctly to scientific literature.
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The course presents an overview of the development of 'new' media from the mid-20th century until today. The course examines the relationships between old and new media and analyses the possible impact of new media on culture, politics, the economy and people's day-to-day lives. Consequently, the core question this course tries to answer is: what role do new media play in our lives?
To answer this question, we will apply a variety of theoretical insights and concepts, paying specific attention to the ideas of Marshall McLuhan (technological determinism) and Raymond Williams (social constructivism).
This course is part of Core Profile 2 of Media and Culture in English, building upon the historical and theoretical knowledge gained in Core Profile 1 and offering further training in academic research skills, with a particular focus on analytical skills.
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