After taking this class, students will have a better understanding of the forces that define and help shape the medium of television in the context of and as part of the historic media ensemble, with particular emphasis on the contemporary state of the medium.
After completing this class, students will be able to:
· articulate major shifts in the development of television;
· critically deconstruct ontological claims about the position and future of television;
· formulate a valid research question and academic argument;
· perform an analysis of a case study on television in transition;
· identify key civic and academic debates about contemporary television.
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Priority rules apply to this course. Make sure you register for this course before 11 November 12.00 noon to be considered for enrollment.
The following students are guaranteed a place:
- BA Media en cultuur/BA Media and Culture;
- BA TCS or LAS;
- students who are registered for the minor Comparative Media Studies;
- pre-master’s students.
Other students will be placed by means of random selection.
While television has always been a medium “in transition,” the internet has significantly accelerated trends toward multi-platform storytelling and audience participation in television, transforming the industry’s practices and viewers' experiences. This course surveys ways in which the last twenty years of convergence have affected the modern media landscape. Topics include new kinds of marketing, from viral marketing and product placement to the creation of "brand communities," user generated content, the politics of representation, genre hybridity, transnational reception, and media citizenship and digital literacy. Have changes in technology empowered audiences to take a more active role in television production, or has the market merely adapted to assimilate digital capital? Do transnational distribution systems allow local television to gain new global audiences, or merely further entrench American and European media hegemony? How will the choices made by media citizens today affect legal policy and industry standards for the years to come?
This course is part of Advanced trajectories (verdiepingspakketten) Televisie- en mediacultuur and Comparative Media Studies and builds on knowledge and skills introduced and trained in Basic Trajectory (basispakket) 1 en 2 Media and Culture. In these Advanced Trajectories students deepen their historical and theoretical knowledge of television and television and other media practices and train academic skills that are specific to the field, such as research methods and professional skills.
This course is the third course in specialization Televisie en mediacultuur and specialization Comparative Media Studies.
LAS and TCS students who follow this course as part of the core curriculum of their major, need to complete a compulsory preparation course/assignment. See for more information: https://tcs.sites.uu.nl/
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