To achieve competitive advantage,
organizations have to continuously improve their business strategy and align
management domains accordingly. In this course, the field of business and IT
strategy will be dealt with both theoretically and practically. The main part
of the course consists of a simulated business setting, i.e. a management game.
Teams of 6 students each will compete with each other during 4 weeks (i.e.
quarters), experiencing all aspects of running a company in a complex and
competitive environment. Obviously, teams with high market shares, turnover and
profits will attain high status within the game. The winning team however, will
be the team that performs well on all business domains and achieves the highest
level of alignment.
Note that during the first two weeks of this course we intensively work on the first four chapters of the Ward & Peppard
book. This is rounded in week 8 by a (multiple choice) midterm exam on
Wednesday February 20, and a midterm re-exam on Wednesday February 22. You must
pass this midterm in order to continue with the management game part of this