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Learning objectives
At the end of the course the student:
• Understands the phenomenon of entrepreneurship from an academic perspective;
• Is able to discuss the entrepreneurial process and apply the literature to real cases;
• Is more comfortable in dealing with incomplete information and uncertainty for the purpose of assessing a business opportunity;
• Has learned to test and validate assumptions and develop a business model;
• Has learned to report on startup activities both orally and in writing;
• Has increased his/her cooperation skills by working together in small teams.
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Other economic elective. Cannot be combined with EC2EBE1/3/4, GNBA221706, RGBOB0110 and BMW30705.
People like Mark Zuckerberg, Steve Jobs, Muhammad Yunus, and many other successful entrepreneurs have changed the way we live and work today. In this course, students learn about entrepreneurship both from the theoretical and practical perspectives. Alongside learning about and discussing an academic approach to entrepreneurship, students will also go through experiential learning by working on an entrepreneurial project. Students will work in small teams in search of a repeatable and scalable business model on which they report both orally and in written form. The course introduces business model generation tools such as the lean business model canvas, design thinking, and customer validation methods. The results of these methods culminate in start-up pitch-deck, a Demo Day pitch event, and a concise report.
Choose any period to fit your schedule
The course is offered in each period. Students can enrol in any period, regardless of their background. No prior knowledge is needed.
Minor Entrepreneurship
Essentials of Entrepreneurship is the first course of the Minor Entrepreneurship for non-economic students. After completing this course students can continue with Venture Marketing (EC2VM) and Introduction to Finance and Accounting (ECB1IFA), followed by either the course Corporate Entrepreneurship and Innovation (ECB3CEI) or an internship (Entrepreneurship and Innovation – ECB2IEI).
Format
The course is offered as a combination of interactive lectures and tutorials (workshops).
Effort requirements
Students are expected to be present and well prepared at meetings and have to hand in all individual and group assignments on time through Blackboard. This is an intensive course, which requires the average student about 20 hours of work per week for individual assignments and group work including contact moments. It is not advised to follow this course if one wants to complete more than two courses in one period.
Instructional mode
• Tutorial 1 x per week 120 minutes
• Lecture 1 x per week 120 minutes
In case online access is required for this course and you are not in the position to buy the access code, you are advised to contact the course coordinator for an alternative solution. Please note that access codes are not re-usable meaning that codes from second hand books do not work, as well as access codes from books with a different ISBN number. Separate or spare codes are usually not available.
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